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La Riche Directions

La Riche Directions paint can be summed up in a few words: no ammonia, no peroxide, no PPD, no animal ingredients and a strict no-animal policy, cruelty-free and vegan. With this, La Riche Directions offers not only the best coloring to pimp your hair, but also the safest choice for both humans and animals. That is why we sell many colors of La Rich Directions at So you can socially consciously dye your hair in the most beautiful colors. Read more >>


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Colors from La Riche Directions

Do you like an extreme color? Poppy Red, Dark Tulip, Flamingo Pink, Mandarin, Violet, Lagoon Blue, Apple Green, Silver, White Toner, Fluorescent Glow. We could go on and on! So are you looking for a new hair color? La Riche Directions has perhaps the most bizarre and extensive color selection. With as many as 36 different colors, choosing the right one is a difficult task. Can't choose? You can always buy different colors! In fact, you can also mix the colors yourself. As much as possible with La Riche Directions paint!

La Riche Directions allergens

La Riche Directions contains very few ingredients that irritate skin and hair, but to be sure, test the products on a piece of skin first, like the inside of your elbow or behind your ear. Wash the piece of skin, dry it with a towel, smear a little paint on the skin and let dry. Then wash and dry the piece in the same way. Do you notice your skin reacting irritably, swelling, itching or turning red? If so, prefer not to use the La Riche Directions product.

Applying La Riche Directions

We are happy to explain the best way to apply La Riche Directions paint. Wash the hair with a PH-balanced shampoo and make it towel dry. Next, test the paint on an invisible section of hair by letting it set for 15 to 30 minutes. The amount of a teaspoon is sufficient for this. Then rinse and dry your hair as usual. Satisfied? Then the real dyeing with La Riche can begin!

  1. Put on protective gloves and old colors
  2. Wash your hair with a PH-balanced shampoo. Do not skip this step: this ensures that the La Riche Directions hair dye has the best effect
  3. Comb the dye into your hair, making it slightly foamy. Make sure you have covered all of your hair
  4. Leave for 15 to 30 minutes, until you like the color. If it's any good, you'll know from the test you did before.
  5. Rinse with warm water. Preferably do not rinse over your face and body, so we advise you not to get in the shower for this step

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