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La Riche Directions

La Riche Directions' paints can be summed up in a few words: no ammonia, no peroxide, no PPD, no animal ingredients and a strict no-test animal policy, cruelty-free and vegan. Read more >>

Dye (semi-permanent) Dyes
2 products
Directions 88ml
Directions 88ml
Bright Daffodil (+45 variants)
4/5 (10)
6.45
In stock
Color Chart
Color Chart
0/5 (0)
29.95
In stock
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Features La Riche

  • 36 shades
  • Colours can be mixed for unique shades
  • No animal ingredients
  • Cruelty-free and vegan

Colours from La Riche Directions

Do you like an extreme colour? Poppy Red, Dark Tulip, Flamingo Pink, Mandarin, Violet, Lagoon Blue, Apple Green, Silver, White Toner, Fluorescent Glow. We could go on and on! So are you looking for a new hair colour? La Riche Directions has perhaps the most bizarre and extensive colour choice. With a whopping 36 different colours, choosing the right one is a difficult task. Can't choose? You can always buy several colours! In fact, you can also mix the colours yourself. So much is possible with La Riche Directions paint!

La Riche Directions allergens

La Riche Directions 88ml contains very few ingredients that irritate skin and hair, but to be sure, test the products on a piece of skin first, like the inside of your elbow or behind your ear. Wash the piece of skin, dry it with a towel, smear a little dye on the skin and let it dry. Then wash and dry the piece in the same way. Notice your skin reacting irritated, swelling, itching or turning red? If so, prefer not to use the La Riche Directions product.

Applying La Riche

We are happy to explain the best way to apply La Riche Directions paint. Wash the hair with a PH-balanced shampoo and make it towel-dry. Then test the dye on an invisible patch of hair by letting it set for 15 to 30 minutes. The amount of a teaspoon is sufficient for this. Then rinse and dry your hair as usual. Satisfied? Then the real dyeing with La Riche can begin!

  • Put on protective gloves and old colours
  • Wash your hair with a PH-balanced shampoo. Don't skip this step: it ensures that La Riche Directions hair colour has the best effect
  • Comb the dye into your hair, making it slightly foamy. Make sure you have covered all your hair
  • Leave for 15 to 30 minutes, until you like the colour. If it is right, you will know from the test you did before
  • Rinse with warm water. Preferably do not rinse over your face and body, so we advise you not to get in the shower for this step