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Alterna

Founded in 1997, Alterna is known for their premium hair products without harsh ingredients or additives. Alterna is a pioneer in the world of luxury hair care and styling. The brand was inspired by skincare and improving blemishes. Read more >


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Features Alterna

  • Professionally loved worldwide
  • Suitable for various hair types
  • Focuses on hair health
  • No synthetic dyes

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Alterna hair products

Founded in 1997, Alterna is known for their premium hair products without harsh ingredients or additives. Alterna is a pioneer in the world of luxury hair care and styling. The brand was inspired by skincare and improving blemishes. Since the beginning, Alterna has therefore provided high-quality products inspired by the science of skin care. Formulas with clinically proven results consist of pure, sustainable ingredients such as caviar and bamboo.

Eco-certified ingredients

At Alterna, the ingredients the brand leaves out are as important as the ingredients they put in the products. Alterna only chooses eco-certified ingredients that are created sustainably so that our precious environment is preserved. The products are also free of parabens, sulphates and synthetic dyes. Finally, Alterna never tests on animals either. Take a quick look among Alterna's high-quality hair care and styling products embraced by consumers and professionals from all over the world. An example of two fine hair products from Alterna are the Alterna Caviar Styling Working Hairspray and the Alterna Caviar Styling Perfect Texture Spray. With these products, your hair will stay beautifully in shape!

Frequently asked questions

What is Alterna?

Alterna is a brand that specialises in luxury hair care products. They offer a wide range of products, including shampoos, conditioners, styling products and treatments. Alterno puts their focus on good ingredients and emphasis on hair health and restoration. The brand is popular with people looking for premium hair care solutions for different hair types and problems.