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About Aveda

When you do something out of true love, you are automatically successful according to owner Horst Rechelbacher. Therefore, Aveda's rapid growth is due to its unprecedented appreciation for nature. All of Aveda's formulas are on average 90% of natural origin which consists of plants and pure essential oils. Thus, the brand is 100% vegan, cruelty free and they never use parabens, mineral oil and synthetic fragrances, among others. Besides the fine hair care products, Aveda also has body care products.

History of Aveda

Horst Rechelbacher is the founder of Aveda. A pioneer in the field of holistic beauty and an advocate of environmental responsibility. Thanks to his journey in India, he was inspired by the ancient art of Ayurveda through which Aveda was born (hence the name Ayurveda). His goal was therefore to provide botanical products in the beauty industry that are good for them, for customers and the earth. Ayurveda, an Indian healing tradition, has been around for more than 5,000 years. Here, body, mind and soul are in connection with each other. In addition, Aveda uses only organic ingredients and Ayurvedic herbs. The products are not only good for your hair but also for your mind, body and soul. When using the products, you soon notice what this means and enjoy a pure wellness experience thanks to the fine natural fragrances!

Sustainable skin and hair care products from Aveda

Aveda is a sustainable brand, as they were the first beauty company to make their packaging from 100% consumer waste recycled material. In addition, they were also the first beauty company to produce all their products with 100% wind power. Responsible sourcing of their products is paramount, 93% of their essential oils are certified organic or sustainably wild harvested. They are committed to many projects including the clean water project. With this, they have already been able to help over 92,000 people by providing them with clean drinking water.

Animal-friendly hair products

Aveda is PETA certified, which means the brand is completely animal-free. When you use Aveda products, you can be sure you have chosen a product that values our environment.

Aveda's bestsellers

AVEDA Botanical Repair

The products in the Botanical Repair range help to instantly strengthen & repair damaged hair using innovative botanical technologies. There are four types of damage hair can suffer: physical damage, chemical damage, heat damage and environmental damage. Botanical Repair repairs and rebuilds hair bonds, protects hair and helps prevent future hair damage.

The bestseller from this line is the Repair Strengthening Overnight Serum. This serum builds new hair connections while you sleep, so you wake up with stronger & visibly repaired hair!

Aveda Invati Advanced

The Aveda Invati Advanced line targets hair loss, thinning hair & scalp care. The products in the line reduce hair loss by 53% and instantly thicken hair when applied once a day.

Aveda Nutriplenish

Hydrate and condition your hair with products from Aveda's Nutriplenish range. The products include organic pomegranate oil, mango butter and organic coconut oil. Aveda Nutriplenish stimulates the building of new hair bonds and repairs damage.

Frequently asked questions

Is Aveda cruelty free?

Yes, Aveda is animal-friendly brand. They do not test on animals and never ask others to do this for them.

Do Aveda shampoos contain sulphates?

Aveda currently offers 7 shampoos without sulphates in the formula: Invati™ Exfoliating Shampoo, Invati Men™ Nourishing Exfoliating Shampoo, Scalp Benefits™ Balancing Shampoo, Damage Remedy™ Restructuring Shampoo, Dry Remedy™ Moisturising Shampoo, Be Curly™ Co-Wash and Men's Pure-formance™ Shampoo.